Retail
Retailers face a competitive marketplace with everyone fighting for the same consumers. To survive, retailers must carefully analyze the data that it has about its operations, its customers, its marketing campaigns and its merchandise.
Clarity 6 has been implemented at leading retailers such as American Eagle Outfitters, Grand & Toy (Office Max), Rogers Video and Shoppers Drug Mart.
Clarity 6 gives retailers visibility into:
- Store performance
- Product management
- Promotion management
- Retail Financial reporting
Store Performance
Clarity 6 allows you to plan for and analyze your key performance drivers such as labor costs, inventory and utilities. Clarity 6’s HR planning module budgets compensation in detail, from part-time to full-time employees, from hourly wages to monthly salary, and for all types of incentives and bonuses. Clarity 6 store P&L templates give the decision maker a detailed view of each store’s performance.
Product Management
Clarity 6 allows you to track how a product is performing in each store. Tracking by SKU, Clarity 6 analyzes the sales revenue, units sold and the margin for each product by store and by time period (day or week for example). Product managers have the information to make timely decisions regarding pricing, volume and best location to sell the product. Product managers can decide to de-list a poor selling product or ask suppliers to ramp up production on fast moving items.
Promotion Management
Clarity 6 allows you to gain insight on how well your promotions are working. It analyzes each promotion by campaign type, campaign expenditures, by product, and by location. The marketing department can determine whether the mix of products, timing or type of advertising met with success or failure.
Retail Financial Reporting
Clarity 6’s provides comparable or same store reporting (stores that were open at the end of last year and continue to operate this year). This type of reporting is critical when comparing year over year performance. Sales may have increased but that may be due to opening new stores instead of improving performance in existing stores.
